Web Design, Messaging

BraapNation LLC has a greater goal beyond selling motorcycle helmet bows & accessories with a mission to encourage women to learn how to ride and expand their motorcycle riders education.

BraapNation is the idea that all women on motorcycles are unique creatures of adrenaline and badassery.

BraapNation's founder Brittany, needed an online store built with WordPress, a content management system that she was familiar with. To understand her business, a process of discovery was taken where we gathered details like the target audience, business goals, and the why behind her business. The messaging on the website needed to express the company's mission and values in order to attract its main audience who were women identified motorcycle riders. The helmet bows & accessories allowed women to express their unique style while creating connection to others in this growing demographic of women riders.

We created a custom homepage design based on the wireframe layout, which allowed for a unique look to match the brand and logo provided by our client.

BraapNation's products are handmade and communicating the durability was important in order to help customers understand that they can trust in the quality of each bow. The website included verbiage on how the products are made, how to care for the bows, a video instruction on how to attach a bow to a helmet, and warranty information.

Some of the integrations in the store are

  • Wholesale user roles and pricing
  • Custom form fields for a "build your own" product
  • API Integration with payment gateway
  • Integration with ShipStation, shipping software designed to save time and money on eCommerce order fulfillment.

The website if fully customizable to be able to change as the business evolves.

Interested in learning more?

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